"Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices." To what extent do you agree with this statement within the media area you have studied?
The marketing budgets for the two films "Kingsman: The Secret Service" & "Guardians of the Galaxy" are $12 and $40 million, respectively. This immediately shows the main difference between US and British film industries as the British film had half of the marketing budget as the US film. One of the reasons for this is to do with how easy it is for US companies to market on certain medias due to them owning something on each platform, such as how Disney owns multiple TV channels, magazines etc. This allows certain companies to market their film with a much cheaper cost as they do not have to buy airtime from a separate company. Very few, if any, British companies have the availability to do this and so rely on American companies or simply market in other means.
As theorists Hall and Holmes stated in 1998, “Any media text is created for a particular audience and will usually appeal most to this particular target audience”. This explains how important it is to get marketing correct and how impactful it can be when directed to a specific audience in terms of viewership. Were the marketing done to not be specified to the target audience it is possible to repel viewers
As theorists Hall and Holmes stated in 1998, “Any media text is created for a particular audience and will usually appeal most to this particular target audience”. This explains how important it is to get marketing correct and how impactful it can be when directed to a specific audience in terms of viewership. Were the marketing done to not be specified to the target audience it is possible to repel viewers
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