- Camera Work
- Sound
- Editing
- Mise-en-Scene
Laura Mulvey 1975
"As erotic objects of desire for the characters within the story, and as erotic objects of desire for the spectator." (Mulvey, 1975)
David Gauntlett 2002
"Images of the conventionally rugged, super-independent, extra-strong, macho man, still circulate in popular culture," (Gauntlett 2002)
Mackillon 2002
In 2002, Macmillan said males are now used in the similar way as women, in so far as they are being presented as sex objects and are shown as more image conscious and sensitive. (Mackillon 2002)
Stereotypes
Men
- Heroic
- Attractive
- Strong
- Dumb
- Violent
- Brave
- Powerful
- Muscles
Women
- Powerless
- Over-Sexualised
- 'Kitchen'
- Weak
- Skinny
- Victim
- Emotional
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